Founder · Product Builder · Entrepreneur
Years spent working directly with business owners taught me what software looks like when it has to work in the real world.
CTO at Hernandez Media LLC and product builder from Puerto Rico: SaaS, AI-powered systems, automation, and software built around real operational problems.
San Juan, Puerto Rico
CTO · Hernandez Media LLC
Edgardo Hernández Jr.
Products and systems focused on making complex operations simpler.
AI · Commercial
Your AI commercial director.
Mercadeo Peligroso AI gives a business a full commercial desk powered by AI. The Director peligroso —a central advisor— writes and decides using Hernández Media’s commercial frameworks and judgment.
SaaS · Operations
In developmentOperational software for businesses that cannot afford operational confusion.
Nexo Operativo is a white-label operations platform designed for service businesses in Puerto Rico, including funeral homes, contractors, and administrative offices.
Around 2020 I started exploring programming and the infrastructure behind online systems—servers, networking, and the technical pieces that keep communities running.
Since 2024 I've worked directly with business owners, helping turn real operational needs into digital systems.
That proximity to how businesses actually run is what pushed me to build my own products like Nexo Operativo and keep shipping systems that hold up in production.
Software should reflect how people actually work, not force them into a theoretical workflow.
The system can be sophisticated underneath while remaining obvious to the person using it.
I prefer working software, customer feedback, and iteration over endless planning.
AI belongs inside workflows when it removes friction or improves decisions—not simply because it is fashionable.
Current role
CTO
I'm CTO at Hernandez Media LLC, leading technical direction, infrastructure, and the systems behind the team's content, growth, and operations work.
www.edgardohernandez.netMedia, technology, and execution from Puerto Rico.
2020
My first real exposure to building with technology came through the gaming world. Around 2020, I started experimenting with programming, game servers, VPS hosting, VPNs, networking, and the technical systems behind online communities. What started as curiosity became a habit of learning by building, breaking, configuring, and fixing things.
2024
Puerto Rico
Moved from exploration into hands-on implementation, helping turn real business needs into digital systems, websites, funnels, automation, and technology solutions.
2024 — Present
I serve as CTO at Hernandez Media LLC, leading technology, infrastructure, and systems for the team. The company has no public site for now; work stays internal and execution-focused.
2026
Puerto Rico
I continue building practical software, SaaS products, AI-powered systems, and automation around real operational problems—including Nexo Operativo and other portfolio work.
Thoughts on building software, AI, operations, and companies.
September 5, 2026
August 28, 2026
August 18, 2026
For partnerships, products, technology projects, or interesting conversations.
